Cookies Policy
We use cookies and similar
technologies, such as pixel tags and clear GIFs (also known as web beacons), on
our website (the “Website”) and app to store information or gain access
to information stored on your device or computer. You can find out more about
cookies and similar technologies, and how we use them, in the information set
out below. Any information that we collect will be used in accordance with our Privacy Policy.
If you do not accept the use of these cookies or
similar technologies, you can disable them by following the instructions in
this policy below or by changing your browser settings so that cookies or
similar technologies from our website or app cannot be placed on your computer
or mobile device.
1. What are cookies and similar technologies?
Cookies. Cookies are small text files that uniquely
identify your browser or device. The cookie file is stored on your browser.
When you return to that website (or visit websites that use the same cookies)
these websites recognize the cookies and your browsing device. Cookies
are not the only way to recognize or track visitors to a website. We also use
technologies which are similar to cookies, such as web beacons/pixels, log
files and mobile device identifiers. Cookies and other technologies
collect certain information about how you are using our website.
Web beacons/Pixels/Gifs. Web beacons (also called
“tracking pixels” or “clear gifs”) are invisible picture files/small portions
of code that contain a unique identifier that enable us to recognize users when
providing the Services. Web beacons collect information such as a record of the
page on which they are placed and a timestamp. We use web beacons to track the
online usage patterns of our users and in HTML-based emails sent to our users
to track which emails are opened and which links are clicked by recipients,
which helps us measure the success of our marketing campaigns. We also use web
beacons placed by third party advertisers to track whether you have clicked on
the adverts they have placed and to measure success. While you may not have the
ability to specifically reject or disable these tracking technologies, in many
instances, these technologies are reliant on cookies to function properly;
accordingly, in those instances, declining cookies will impair the
functionality of these technologies.
Local shared objects. Local shared objects (also
called “flash cookies”) are pieces of data that are stored on a device to
enable Adobe’s Flash functionality. We may use Adobe Flash to display graphics,
interactive animations and other enhanced functionality. Local shared objects
can track similar parameters to cookies but they can also provide information
on your use of the specific feature that the cookie is enabling. For example,
if it facilitates the display of a video then we can receive details of how
much of the video was watched and when viewing stopped. Flash cookie management
tools can be accessed directly via www.adobe.com.
Software development kits. Software development kits
(SDK) are third-party software development kits that may be installed in our
mobile applications. SDKs collect certain information about the device and
network you use to access the application and help us understand how you interact
with our applications.
Device identifiers. The Service may use one or
more device identifiers to recognize your device, including the Android
Advertising ID and iOS Advertising Identifier, which we use for advertising
purposes. You can reset your device identifier or opt out of targeted advertising
in through your device settings.
Fingerprinting. Fingerprinting involves
combining a set of features or characteristics from a device or browser (e.g.
information from HTTP headers, browser language, time zone, JavaScript objects,
installed fonts, installed plugins) in order to uniquely identify you. We may
use fingerprinting for security or user safety purposes.
2. Categories of cookies
Cookies do many different jobs, like letting you
navigate between pages efficiently, remembering your preferences, and generally
improving the user experience. Cookies can tell us, for example, whether you
have visited the Website before or whether you are a new visitor. They can also
help to ensure that adverts you see online are more relevant to you and your
interests.
Just like you can get choc-chip, ginger and peanut
butter cookies, you can get different types of online cookies.
There are different categories of cookies, including:
·
First-party cookies
First party cookies,
which are served directly by us to your computer or device.
·
Third-party Cookies
Third-party cookies,
which are served by a third party on our behalf.
Cookies can remain on your device for different
periods of time. Some cookies are ‘session cookies’, meaning that they exist
only while your browser is open. These are deleted automatically once you close
your browser. Other cookies are ‘permanent cookies’, meaning that they survive
after your browser is closed. They can be used by the Website, for example, to
recognise your computer when you open your browser and browse the Internet
again.
Just like you can get choc-chip, ginger and peanut butter
cookies, you can get different types of online cookies.
3. What cookies do we use and how do we use them?
The types of cookies and similar technologies used
by us and our partners in connection with the Website can be classified into
one of four categories, namely ‘essential cookies’, ‘functionality cookies’,
‘performance cookies’ and ‘targeting cookies’’. In addition to the cookies we
use on this website, we use technologies such as pixel tags in some emails and
push notifications which enable us to understand whether you have opened the
email and how you have interacted with it.
4. Google analytics
We use Google Analytics, which is a web analytics
tool that helps us understand how users engage with the Website. Like many
services, Google Analytics uses first-party cookies to track user interactions,
as in our case, where they are used to collect information about how users use
our site. This information is used to compile reports and to help us improve
our service.
5. Targeted advertising
Our advertising partners use device identifiers and
other similar technologies to show you ads that are useful to you. We may share
certain information such as your location, browser and cookie data and other
data relating to your use of our Service with our business partners to deliver
personalized advertisements (“ads”) that may be of interest to you.
Karbonetics may allow third-party ad servers or ad
networks to serve personalized advertisements either on the Service or on third
party websites, including Facebook and Google. These third-party ad servers or
ad networks use technology to send, directly to your browser or mobile device,
these personalized ads and ad links, and will automatically receive your IP
address when they do so. They may also use other technologies (such as cookies,
JavaScript, device identifiers, location data, and clear gifs, see above) to compile
information about your browsers or device’s visits and usage patterns on the
Service, and to measure the effectiveness of their ads and to personalize the
advertising content. Karbonetics does not sell, rent, or share the information
we collect directly from you or about you from third parties with these
third-party ad servers or ad networks for such parties’ own marketing purposes.
Please note that an advertiser may ask Karbonetics
to show an ad to a certain audience of users (e.g., based on demographics or
other interests). In that situation, Karbonetics determines the target audience
and Karbonetics serves the advertising to that audience and only provides
anonymous aggregated data to the advertiser. If you respond to such an ad, the
advertiser or ad server may conclude that you fit the description of the
audience they are trying to reach.
We use the pixel function of Facebook Custom
Audiences to identify users who have landed on certain pages for the purposes
of target group-orientated remarketing and advertising. The Facebook pixel
stores a cookie, which means that information about your visit to our website
will be shared with Facebook. Also, as part of the “advanced matching”
undertaken by Facebook, other information (such as telephone number, email
address, Facebook ID) may be shared with Facebook in a hashed form. These
cookies, and the information collected, are used to help Facebook deliver
advertising on our behalf to users who have previously visited our website when
they are on Facebook or another platform powered by Facebook Advertising, and
to track advertising success. You can modify your Facebook Ad settings to
restrict these advertisements. Learn more about the different types of Facebook
cookies here: https://www.facebook.com/policies/cookies/
6. How to control or delete cookies and similar
technologies
We use cookies on this site to make sure you can use
the Website easily and enjoy the Website. Some of these cookies are essential
and we cannot provide our service without them, but there are others that can
be turned off (depending on the device you use). Note that, depending on the
type of device you have, it may not be possible to delete or disable tracking
mechanisms. For some tracking technologies, you may also not have the ability
to specifically reject or disable tracking. However, in many instances these
technologies are reliant on cookies to function properly; accordingly, in those
instances, declining cookies will impair the functionality of these
technologies. In addition, note that disabling cookies and/or similar
technologies prevents Karbonetics or its business partners from tracking your
browser’s activities in relation to the Service, and for use in targeted
advertising activities by Karbonetics, including via third party websites. It
also disables many of the features available through the Service.
How to change your browser settings
You can change your preferences by changing the
settings in your browser. Your browser will allow you to:
·
See what cookies or other similar technologies have been dropped
on your device;
·
Block cookies or similar technologies;
·
Clear cookies or similar technologies from your browser.
Deleting cookies or similar technologies means that
any preference settings you have made on a particular website will be lost and
the functionality of our website will be impaired. We cannot guarantee that
your experience on our website will be as good as it could otherwise be.
If you want to change your settings at any time (for example, if you accept all
cookies, but later decide you do not want a certain type of cookie) you’ll need
to use your browser settings to remove any third-party cookies or similar
technologies dropped on your previous visit. Cookies help to enhance
your user experience, but how you decide to manage non-essential cookies is
totally up to you.
How to opt out of online ads
Alternatively, you can opt out of certain
cookies through the settings in your browser or reset the advertising ID on
your mobile device via settings. To learn more about the advertising
companies we work with and the choices they offer, please take a look at the
following resources:
·
Digital Advertising Alliance;
and
·
European Interactive Digital Advertising Alliance
How to opt out of mobile advertising
If you are using a mobile device, you can
opt out of having your mobile advertising identifiers used for certain types of
targeted advertising, including those performed by us, by accessing the
settings in your Apple or Android mobile device and following the most recent
published instructions. If you opt out, the random ID we (or our third-party
partners) had previously assigned to you will also be removed. This means that
if at a later stage, you decide to opt-in, we will not be able to continue and
track you using the same ID as before, and you will effectively be a new user
to our system.
Do Not Track
Some browsers include the ability to
transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT”
signals have not been adopted, our website does not currently respond to “DNT”
signals. We will continue to monitor developments around DNT browser technology
and the implementation of standard signals. To learn more about “DNT”, please
visit All About Do Not Track.
7. Changes to this policy
We will occasionally update this policy to reflect
changes in our practices and services. When we post changes to this policy, we
will revise the “Last Updated” date at the top of this policy. If we make any
material changes in the way we collect, use, and/or share information held in
cookies, we will notify you by prominently posting notice of the changes on the
Website. We recommend that you check this page from time to time to inform
yourself of any changes in this policy or any of our other policies. We
won’t make any major changes to this policy without giving you the heads up –
but it’s still a good idea to visit this page every now and then.
8. Cookies that have been set in the past
If you have disabled one or more cookies, we will
still use information collected from cookies prior to your disabled preference
being set, however, we will stop using the disabled cookie to collect any
further information. If you refuse cookies, we may still use information
that we’ve already collected. You can read more about how we use your
information in our Privacy Policy.